LEAD GENERATION | ADVERTISING CAMPAIGNS | COLLATERAL
EMAIL MARKETING| LOG0 | VIDEO | RADIO | JINGLE | SOCIAL MEDIA
Recognized by industry leaders as the #1 lender in their markets for mortgages, small business and agriculture, First Citizens has consistently ranked as one of the top performing community banks in the nation. idIQ has worked with First Citizens since 2002, enhancing its brand appeal and highlighting its business units through coordinated print, radio, and television campaigns. When the Bank sought to ramp up its home equity loan portfolio, idIQ thought outside the box and came up with a unique solution to simplify the loan process. An online calculator was developed making it easy for customers to determine the cost of their project and to get quotes from contractors. First Citizen’s custom calculators now assist customers in their home improvement, home equity and mortgage loan purchasing decisions. They also play an important role in generating new leads and continue to be integral to the Bank’s home loan marketing initiatives.